From the borders of Scotland and with a passion for the countryside, actor Sam Heughan is the ideal choice for our first Global Brand Ambassador.
Sam grew up in Galloway, a short distance from the farm where founder John Barbour lived, before moving across the border to set up the first Barbour store in South Shields, in the North East of England in 1894.
Currently the lead actor in the hit international TV series Outlander which is filmed on location in Scotland, Sam will collaborate with us on photoshoots and appearances.
Working with our design team Sam will also develop his own signature capsule collection incorporating our renowned exclusive tartans, which are based on the Ayrshire District Tartan from where the Barbour family originated in the 13th century.
“Being Scottish, I grew up with the brand and have always been a big fan - being born in the same rural area as John Barbour, in the south of Scotland.”
“I have a great passion for the company and their employees that feels more like I've been welcomed into their extended family. I very much look forward to designing my own capsule collection based on this ethos and to representing the brand in the UK, the US and internationally.”
Alongside his work on hit period drama series Outlander, Sam has received numerous fan generated accolades including the BBC America Anglophenia Man of the Year in 2014 and Entertainment Weekly’s EW-wy Best Actor – Drama in 2015.
You might recognise Sam from our blog post in April when he was the Grand Marshall at this year’s Tartan Day Parade in New York which was sponsored by Barbour.