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“One of a Kind-ness”
Barbour Launches New Christmas Campaign
with a Heart Warming Tale on Upcycling and Thoughtfulness
STRICTLY EMBARGOED UNTIL 4 NOVEMBER @ 1100 GMT
For this year’s seasonal campaign, leading heritage and lifestyle brand, Barbour is collaborating with the much-loved children’s character PaddingtonTM. This friendly, kind-hearted bear from Peru, with his old hat, battered suitcase, duffel coat and love of marmalade has become a classic character from British children’s literature. Written by Michael Bond and illustrated by Peggy Fortnum, the first book, ‘A Bear Called Paddington’ was released in 1958 and remains a children’s firm favourite. Barbour’s seasonal film includes the original Peggy Fortnum illustration style which has only ever been animated by Barbour.
Emotive, fun and heart-warming, Barbour’s festive film follows the adventures of Paddington as he comes up with an idea for a thoughtful gift for his misunderstood and sometimes grumpy neighbour, Mr Curry. Highlighting Paddington’s kindness and good intentions, it celebrates the joy of giving a very special present that means so much.
As part of Barbour’s Wax for Life initiative to extend the life of their garments, the film focuses on Barbour Re-Loved, an important circularity initiative. Barbour Re-Loved enables customers who no longer have a use for their Barbour wax jacket to hand it back in return for a voucher. Barbour cleans, re-waxes and repairs the jacket ready for it to be ‘re-loved’ in a new home, thus extending the life of the jacket. No two Re-Loved jackets are the same, making each one unique.
Paul Wilkinson, Group Marketing Director & MD, USA, Barbour said “We are delighted to feature Paddington in our Christmas film. Extending the life of our garments has been at the heart of our brand for over 100 years and through Barbour Re-Loved, a key focus of our Wax for Life initiative, we have been able to demonstrate in a humorous and sentimental way, the importance of upcycling and how much a thoughtful and unique present can mean particularly at Christmas time.”
The beautiful hand-painted 2D animation was created by the acclaimed trio of directors againstallodds and produced by Triple Academy-Award winning production company PASSION Pictures. The film was created in TV Paint and aftereffects, with painstaking effort made to faithfully bring Peggy Fortnum’s signature style to life. For this film, Paddington’s world has expanded, meeting more characters and venturing outside of the Brown’s home, all the while staying true to the iconic ‘Paddington’ look. Every frame of the animation is hand drawn and painted with more than 3000 hours of work going into the design, animation and composition of the final film.
The agreement was brokered by The Copyrights Group, who own the Paddington brand. Rachel Clarke, SVP UK - Licensing & Retail at The Copyrights Group said “Copyrights are absolutely delighted to be partnering with Barbour for a second Christmas campaign with Paddington full of kindness, humour and fun, just like the bear himself.”
To support the campaign, Barbour through its DTC channels and barbour.com, is launching a limited-edition Barbour x Paddington Re-Loved jacket with a unique lining taken from an image in this year’s Christmas film – each upcycled and one of a kind. Men’s and women’s classic wax jackets, the Bedale and Beadnell will also be available with a special Paddington lining. Very collectable, they’re the perfect festive gift.
Carol singers are in Windsor Gardens just before Christmas and knock on Mr Curry’s door (Paddington’s somewhat grumpy neighbour). The carol singers move on just as Mr Curry opens the door, a little disappointed that he has missed them. Paddington decides that he will buy a Christmas present for Mr Curry to let him know he is thinking of him.
He goes to Portobello Market with Mrs Brown and her daughter Judy to find a present. Paddington spots some jars of marmalade, it’s always his first choice when it comes to finding a present. Mrs Brown suggests they should pick something a bit more unique for Mr Curry. Paddington sees a Barbour shop window with a sign ‘Unique Re-Loved jackets’ and decides that this will be perfect as Mr Brown has always said that there is no-one quite like Mr Curry!
He takes the present round to Mr Curry who is surprised to see the bear particularly as he has just taken the knocker off his door by mistake. He warms to him as he opens the present and reads the tag “This jacket is one of a kind, just like you”
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For further information, please visit www.barbour.com/christmas
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For further information on Barbour please contact:
Rachael Sundin, Senior Global PR Co-ordinator
E: [email protected] T: (0)191 427 4280
Notes to Editors
Originally established by John Barbour in 1894 in South Shields in the North East of England to provide outerwear to fishermen, sailors and mariners to protect them from the worst of the British weather, today Barbour offers a complete wardrobe of clothes, accessories and footwear for men, women and children. Shirts, knitwear, trousers, footwear and accessories are now just as much in demand as Barbour’s iconic outerwear.
Forever synonymous with the British countryside, Barbour’s collections now span from the best practical country clothing to fashion-forward lifestyle collections. To this day Barbour’s ranges continue to be inspired by the company’s archives which date back to 1910 – each season classic designs are re-interpreted into modern, contemporary silhouettes.
A family-owned 5th generation brand established 128 years ago, Barbour is a global success story sold in over 55 countries worldwide including Germany, Italy, Spain, France, the US and Japan. In 2021 the company celebrated ‘a centenary of re-waxing’, a sustainable service that has helped consumers to extend the life of their products for the last 100 years.
For over 60 years, British-born writer Michael Bond has delighted readers all over the world with his stories about Paddington, the bear from Peru, famous for his love of marmalade. The kindness and humour in the stories appeal to children and adults alike, ensuring Paddington’s enduring popularity from one generation to the next. HarperCollins Children's books have published Paddington's adventures continuously since 13th October 1958 when, as William Collins, they first introduced A Bear Called Paddington to the world.
Since then, Paddington’s adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen, a further film Paddington 2 followed in 2017 with a third in the works. The movies were produced by Studiocanal, part of the international content and media group Vivendi. In 2020, a brand-new Paddington TV series designed for a pre-school audience, The Adventures of Paddington launched on Nickelodeon, introducing him to a whole new set of fans.
You can catch-up with Paddington’s many adventures on:
Twitter & Instagram @paddingtonbear
Facebook.com/PaddingtonBear | dailymotion.com/Paddington | YouTube.com/Paddington
©P&Co. Ltd./2022 | Licensed on behalf of STUDIOCANAL S.A.S by Copyrights Group
Simply click the images below to download.
Carol Singers visit Windsor Gardens
Mr Curry looks at the letter that Paddington Bear wrote inside his new Barbour Re-Loved Jacket
Mr Curry opens his newly Re-Loved Barbour Jacket from Paddington Bear
Mr Curry tries on his Re-Loved Barbour Jacket from Paddington Bear
Mrs Brown, Judy and Paddington Bear find the perfect present for Mr Curry after stumbling across the Barbour store
Paddington Bear goes to Portobello Market accompanied by Mrs Brown and Judy to look for a Christmas Present for Mr Curry
© P&Co. Ltd 2022*