- February 2nd 2017
Being based in the coastal town of South Shields since 1894, we looked to our maritime heritage for inspiration when creating the SS17 Barbour Heritage collections for both men and women.
Barbour moved to the North East just one year before the North pier on the mouth of Tyne was built, during this time we supplied the men building the pier with protective clothing as well as providing sailors, fisherman, rivermen and dockers with work wear. Taking on this connection to the coast, the shoot location for this campaign was based at the old lido in Tynemouth where the grassy headland of the country meets the blue of the coast.
Built in the 1920’s the Tynemouth Lido was originally the hub of summertime swimming and days out at the coast for locals and holiday makers alike. Today the lido finds itself in need of love. The good news is that there are plans to return the pool to its former glory, as a usable outdoor lido but this time with geothermal heating to ensure all year round swimming!
We chose the lido for our campaign backdrop because the blend of pool structure surrounded by sandy beaches, complimented the inspiration behind the Spring Summer 17 Heritage collections and the colours of the lido echo the tones of both mens and womenswear.
With Tynemouth being at the bud of the Barbour history timeline, we felt it was the natural fit for our campaign. Leading on from the collection shoot, our digital campaign this season explores the notion of discovery and days out with a loved one.
We’ll be following two couples who will tour the seaside towns of Tynemouth and Brighton. Preparing you for summer, our couples will be sharing their top tips for discovering these busy coastal towns, in their guest blog post right here on barbour.com!
This season the Men’s Heritage collection features items that are easy to wear and effortlessly put together. Repeat prints are created with the use of international maritime signal flags on crew necks and shorts - again nodding towards Barbour’s link to workers at sea. Light weight jersey sweaters celebrate the initial ‘B’ – which stands not just for Barbour, but also for the names of some of our most iconic wax jacket styles – the Bedale, the Beaufort and the Border, amongst others.
The Heritage womenswear collection also known as the ‘Timeless Originals’ an authentic look inspired by our iconic Solway and Spey jackets from the archives. Our long association with both the land and sea can be seen in the collection through a colour palette of greens and blues.
Watch out for our Tynemouth and Brighton town guides over the next 2 months as the Barbour Heritage campaign continues…