Barbour Dogs and Harrington’s at Crufts

In celebration of #BarbourDogs, we headed along to Crufts with Harrington’s Pet Food, to meet campaign star, Mojo, and to capture your Barbour style.

March 10th 2017

To celebrate our new partnership with Harrington’s Pet Food, we headed along to Crufts. We caught up with Harrington’s campaign star, Mojo and his owner, Karen, and snapped some of your best Barbour style with our #BarbourPeople team.

The first day of Crufts 2017 saw thousands of people and their pooches flock to the NEC in Birmingham for a fun-filled day of furry shenanigans. We headed to the Harrington’s stand in the morning to meet up with Harrington’s campaign star, Mojo, and his human, Karen. 

Karen wears our Barbour Barnacle Wax Jacket

Mojo modelled his new #BarbourDogs accessories for us, including our Quilted Dog Jacket, Tartan Dog Collar and Tartan Dog Lead. He was ready to take on Crufts! 

Mojo wears our Barbour Quilted Dog Coat


Meanwhile, attendees could enter a special competition on the Harrington’s stand, to win six month’s supply of Harrington’s dog food for their pooch, as well as a bundle of Barbour Dogs gear.

Our #BarbourPeople team were also on hand at the event to snap pictures of Barbour-wearing dog lovers.

We bumped into Sam and her very special pup, Shiloh, who is a trainee guide dog. Sam was wearing one of our Barbour Beadnell Jackets in Navy, which she thinks is perfect for dog walking, as the pockets are the perfect size to keep all of Shiloh’s treats. 

Sam wears our Barbour Beadnell Wax Jacket in navy.


Crufts is running at the NEC in Birmingham until Sunday 12th March, so make sure to head along to the Harrington’s stand in Hall 1 stand 66 if you’re attending.  

Don’t forget to enter your very own #BarbourDogs into our competition, where we’re offering your canine friend the opportunity to feature in a Barbour and Harrington’s campaign!