SS17 Original North Sea Outfitters Collection

Discover our coastal heritage, its influence on The Original North Sea Outfitters collection, and our campaign with unique photographer Jack Lowe.

May 1st 2017

The Barbour story began in 1894 providing garments for sailors, fishermen and dockers to protect them from the worst of the North Sea weather.  The Original North Sea Outfitters collection is inspired by Barbour’s heritage and practical know how in providing garments of the highest quality for a life outdoors come rain or shine.

The Original North Sea Outfitters garments offer the best in stylish rugged clothing which are beautifully co-ordinated. Lightweight jackets with mesh linings feature alongside soft marl knitwear, tees and polo shirts in bright colours designed for a British summer.

Waxed, waterproof breathable jackets and gilets in a choice of short and longer lengths are designed especially for those chillier days with snug blanket linings for extra warmth.  The look is clean and timeless with smart zip welted pockets in Barbour’s new dry wax which provides excellent weather resistance in a waxed cotton that, as the name suggests feels dry to the touch.  

Complementing the rugged nature of this collection we have partnered with North East based photographer Jack Lowe, who chronicles British lifeboat crew members through a Victorian photography process called Wet Plate Collodion - for his personal photographic odyssey The Lifeboat Station Project.

We have commissioned Jack to photograph three brave men of the sea, who volunteer as lifeboat crew, producing beautiful imagery that reflects the personality and stories of the subject.

Follow us on Facebook, Instagram and Twitter to be the first to reveal Jack Lowe’s story, and the stories of each crew members and their incredible sea-faring tales.

Discover The Original North Sea Outfitters collection here.