The First Barbour International Store Opens

Last week Barbour opened its first Barbour International store, celebrating our motorcycle heritage and Barbour International collection.

December 3rd 2013

On a frosty evening in November, Barbour invited press and friends of Barbour to celebrate the opening of our very first standalone Barbour International Store, which is on Piccadilly in London.

The store is completely devoted to our Barbour International collections, inspired by our long history of motorcycling heritage and offering both technical clothing and fashion pieces inspired by the biker trend.

Our guests of Honour on the evening included Johnny Giles and Johnnie Brittain, two of Britain’s leading ISDT riders from the 1960s who also raced against Steve McQueen in the 1964 ISDT race in East Germany. 

Johnnie Brittain, pictured wearing a custom made Barbour International motorcycle suit in one of the early races, spoke very fondly at the event about Duncan Barbour, who joined the family business in 1928. Duncan was a keen motorcyclist and was responsible for introducing the first motorcycling collections. Johnnie recalled him coming to the Trials to measure up the British team for suits. 

Barbour’s Chairman, Dame Margaret Barbour, attended the event, and guests enjoyed a DJ set by Freddie Cowan from the Vaccines, whisky tasting with The Balvenie and also tried their luck in 'The Locker Room', where they entered combinations into bike locks in the hope of winning a Barbour International Jacket.

Discover the first Barbour International store on Piccadilly, London:

211-214 Piccadilly
St James
+44 (0)20 7434 3709