- January 9th 2017
Last Friday we presented a past, present and future view of Barbour International to buyers, press and influencers at London Fashion Week Men’s, which you may have seen broadcast live on our new BarbourInt Snapchat channel.
Before the doors opened we had a queue of people waiting to enter in anticipation, and for the duration of the show the vast RIBA hall was packed with people including a few well known faces.
Celebrities included, friend of the brand and regular London Fashion Week Men's attendee, Dermot O’Leary, who was seen chatting to our Design Director, Ian Bergin about Barbour International's motorcycle heritage.
Pictured our Design Director Ian Bergin (Left) & Dermot O'Leary (Right).
I’m A Celebrity finalist, actor and comedian Joel Dommett made an appearance with Barbour model, Hannah Cooper.
Pictured Comedian, Joel Dommett & Model, Hannah Cooper (Right).
Models Oliver Cheshire, Eric Rutherford, Robert Konjic and Paul Sculfor also came to experience our unique presentation.
Pictured Models, Paul Sculfor (Left), Robert Konjic (Centre) & Oliver Cheshire (Right).
We were lucky enough to have influencers from the world of menswear; Chris Millington, Richard Biedul and Gwilym Pugh takeover the Barbour International Snapchat channel, and on arrival we discovered they all knew each other – it’s a small world!
Chris opened the takeover with a first view of our time-tunnel, charting 80 years of Barbour International history, including priceless jackets from our archive, imagery from our historic catalogues and a special edition Triumph Bonneville motorbike, built to celebrate the 50th anniversary of the 1964 International Six Day Trials in which actor Steve McQueen rode as a member of the US team.
Chris then handed over to Richard, who presented the installation of our Original Barbour International jacket; shown in a new guise, customised by contemporary artist Robert Montgomery, with one jacket being painted live in front of one of Roberts light poems.
The light installation introduced Roberts poetry about freedom and the open road, echoing many of the attitudes of Barbour International, and motorcycling.
The Original Barbour International Jacket, which in house we affectionately call the A7, was created in 1936 and worn by Richard in his live Snapchat takeover.
This jacket is still available to buy today, 80 years after it was originally designed!
If you head over to Snapchat today you have the opportunity to win one of the jackets customised for the show, which have been customised by hand in oil paint over a 6 hour period, and are bound to become a collectable art piece in the future.
Pictured Richard Biedul.
Our final Snapchat takeover of the day was by Gwilym, who not only covered the 'future' section of the show, but also modelled in the presentation whilst wearing the newly released Snapchat Spectacles - giving you a models-eye-view of the show.
Pictured Gwilym Pugh.
Gwilym’s coverage showed us what was in store from Barbour International in the coming months in an exclusive sneak-peek at the AW17 collection.
It wasn’t just us humans having all the fun at the show, but a #BarbourDogs guest of honour, Gambit the Frenchie, dressed in his finest waxed jacket, also made an appearance to an excited crowd as he arrived at the venue.
Don’t forget to follow @barbourdogs on Instagram to find out what Gambit got up to at the show, and more.
Be sure to follow Barbour International on Snapchat, Facebook, Instagram and Twitter for the latest news and collections and discover more via #BarbourIntLFWM
Shop Barbour International Menswear here.