- June 12th 2017
For the second season running, we presented Barbour International at London Fashion Week Men’s (LFWM) to buyers, influencers and press, with the full presentation being streamed live on our Facebook page.
Inspired by Barbour International’s rich motorcycling heritage of over 80 years, the presentation took guests on a journey from the beginning of the brand in 1936, through to 1964 when actor Steve McQueen wore Barbour International as a member of the US motorcycling team and finished with a preview of our Spring Summer 18 menswear collections.
Ahead of the event, excited guests queued outside of The Vinyl Factory to get a glimpse of what is to come from Barbour International for SS18. Throughout the show, the space was packed with people - including a few well known faces!
Celebrity attendees included regular London Fashion Week Men's attendee, Johannes Heubel, who was seen chatting to Paul Sculfor, Craig McGinlay and Oliver Cheshire.
Pictured above: Johannes Huebl with Paul Sculfor
1936 – The Origin of the Barbour International
Guests started their journey through our immersive 3D projection room, where catalogues from our archive were brought to live in celebration of the brand’s origin in 1936. In ’36, John Barbour’s grandson, Duncan Barbour, who was a keen motorcyclist, introduced into the range a one piece suit - the Barbour International. Developed for the 1936 International Six Day Trials (ISDT) event, and hence its name, the Barbour International became so popular that it was worn by almost every British team right up until 1977.
1964 – Steve McQueen
Next, guests moved onto another key year for Barbour International – 1964. In 1964, the International suit was worn at the ISDT trials in East Germany by all of the American team, which included actor Steve McQueen. The iconic images of Steve and the US team wearing Barbour Internationals has been the inspiration for the Barbour International x Steve McQueen collection which was first introduced in 2011.
During the show, the 1964 ISDT was relived through projections of McQueen himself, alongside a very special prototype replica, built by Triumph, of the Bonneville T100 that Steve and his US team colleagues rode in 1964.
Prototype replica, built by Triumph, of the Bonneville T100
2018 – The Present
Guests then got an exclusive preview of what’s to come in SS18. Set against the backdrop of an overarching ‘Barbour International Garage’ theme, eight looks from Barbour International’s SS18 collection were previewed, including pieces from ‘Originals’, a collection that profiles some of the most iconic and rugged Barbour International pieces, and ‘Sport’, a more relaxed, sleek collection that nods to the ever-strong athleisure trend.
Models wear our SS18 collections at London Fashion Week Men's
In addition to the main model presentation, an art installation of t-shirts immersed in wax, created by Dundee-based wax cotton specialists, Halley Stevensons, gave a playful nod to Barbour’s wax legacy, whilst also profiling the brand’s clothing evolution with a display of Spring Summer non-outerwear pieces.
Guests were also treated to a live example of custom motorbike building from Calum Pryce-Tidd of deBolex Engineering, a keen Barbour International fan, who showcased some of the latest bikes he’s working on.
Calum Pryce-Tidd of deBolex Engineering in the Barbour International Garage
Want to relive all of the excitement and get an exclusive all-access look inside our presentation? For the first time ever, we broadcast the whole show live on our Barbour International Facebook page. Experience the presentation.
Be sure to follow Barbour International on Snapchat, Facebook, Instagram and Twitter for the latest news and collections, and discover more via #BarbourInternational.
Shop Barbour International Menswear here.