- January 3rd 2017
London Fashion Week Men’s kicks off on Friday 6th January showcasing AW17 collections from the fashion industries elite and this year for the first time we’re displaying our 80 year old motorcycle inspired brand Barbour International.
Using the snap code or user name below you can join us to follow the event live from 1pm!
Our presentation will portray the past, present and future of Barbour International.
The event is attended by industry buyers and press, their tour will begin by taking a multi-sensory journey through the rich Barbour International archive, educating on our vivid history and highlighting the famous wearers of our motorcycle clothing, from the British ISDT team right through to Steve McQueen. This will be an immersive experience that will give viewers a strong sense of Barbour International’s authenticity since 1936.
Following on from this, artist, Robert Montgomery will be creating a collection of four customised Barbour International Original Wax Jackets which can be won via Snapchat, in an exciting new competition during the event.
The presentation then concludes with an elevated showcase of our AW17 Barbour International collection – an exclusive first look at the collection!
Although AW17 isn’t available quite yet, discover this seasons SS17 Barbour International menswear collection.
Be sure to keep your eyes on our Snapchat channel from 1pm, Friday 6th January to catch this exclusive event.
Discover more Barbour International on Facebook, Instagram and Twitter using #BarbourIntLFWM