Barbour International: #ForTheFreeSpirited - Danielle Pender

First up in our #ForTheFreeSpirited campaign, we met up with Danielle Pender, the founder and editor of Riposte Magazine.

August 8th 2017
This Barbour International #ForTheFreeSpirited campaign we’re giving you an insight into the lives of six creatives who embody the free-spirited attitude and style of Barbour International…
We caught up with Danielle, the founder and editor of Riposte Magazine. Danielle chats to us about what inspired her to start her own magazine and advice she would give her younger self. Find out what Danielle had to say…
Please can you introduce yourself and tell us a little more about what you do and why it’s so unique?
I’m Danielle Pender, the founder and editor of Riposte. We’re a smart magazine that features brilliant women and stories you don’t normally see in the mainstream media. We give a platform to important voices from a range of backgrounds, races, religions and sexual orientations.
We cover a broad variety of topics from politics, business, music, religion and everything in between. We celebrate women for who they are and what they have achieved, rather than what they look like, and we inspire our readers to follow their own unique path.
Why did you make the decision to take this direction and not follow convention?
I felt like women’s magazines weren’t representing the women that I knew. I knew there were incredible women out there, but they weren’t being written about. I couldn’t find a women’s magazine that I wanted to read, so we started one instead. As a whole, the way women are represented in the media is really negative, and we wanted to challenge that with Riposte.
We wanted to offer a place where you can read about all sorts of amazing women who challenge expectations and push boundaries. We have developed a really strong and loyal readership, proving that there are women out there who want more than they’re currently being offered by mainstream media.
Danielle wore our B.Intl Blyton Bomber Jacket paired with our B.Intl Scrambler Skinny Jeans.
If you could give your younger self advice on the following subjects, what would they be?
I would say not to worry if something doesn’t work out how you expected, it’s just an opportunity to do something different and better. I’d say listen to your gut and trust your own judgement more, don’t get swayed by people you think know better. Be bold and brave and go for what you want!
Spend more on less and don’t follow trends because you’ll look ridiculous. Also it’s not what you wear; it’s how you wear it.
Confidence comes from going out and getting stuff done. No one else can give you the real confidence you deserve, you’ll have to cultivate it on your own.
Having the freedom you want is just reframing your mind and you sometimes have to compromise in the short-term to get the long-term freedom you want. Also no matter how bad something is, you have the choice and freedom to manage how you react to it, rather than letting it define you.
What is your essential everyday kit?
I always cycle everywhere, so my bike is key, and my Barbour International Stretch Jeans are great for wearing on my bike. I work remotely in lots of different places, so my laptop, phone and notebook are essential for working and research. 
Explore the campaign here and the Men’s and Women’s collections.