Now in its ninth season, London Collections Men is the British Fashion Council’s menswear answer to London Fashion Week. For our Spring Summer 17 collection here at Barbour we have referenced our homeland on the North East coast of England at our LCM presentation. Founded and still based in South Shields, the brand’s original maritime heritage of providing clothing for fishermen and the constant influence of the adjacent North Sea are strongly referenced in our Spring Summer 17 showcase.

Watch video in 360

Following a visit to Barbour’s extensive archive in South Shields last year, the team at Selfridges picked out their favourite vintage pieces and worked with Barbour’s Design Manager for Outerwear, Gary Janes, to reimagine these jackets in a capsule that highlights the intricate, intelligent weather resistant detail found in the very best of British outerwear. The collection lands in all Selfridges stores across the UK and online in September this year.